The Mayor of Mid and East Antrim, Councillor Peter Johnston, has welcomed a new litter campaign by McDonald’s in Northern Ireland, aimed at tackling litter in parks, on paths and along roadsides in towns across the province.
The ’30 Parks in 30 Days’ campaign will see McDonald’s employees undertake 30 litter clean-ups in parks and nature areas throughout the 30 days of June – including in Ballymena and Carrickfergus.
Led by the seven local franchisees across McDonald’s estate of 33 restaurants in Northern Ireland, the clean-up events will be supported by local councils, elected representatives, schools and volunteer groups.
Mayor Johnston said: “Mid and East Antrim is renowned for its wealth of areas of outstanding natural beauty, but much to the dismay of so many across our Borough, these are so often blighted by careless littering.
“Council is strongly committed to doing everything it can to tackle this problem and is pleased to support McDonald’s in this campaign. We very much welcome McDonald’s proactivity around this issue.”
Franchisee Des Lamph commented: “At McDonald’s, we take our environmental responsibilities extremely seriously. We very much share our customers’ and stakeholders’ disappointment and frustration at seeing litter discarded carelessly in parks, on paths and by the sides of roads.
“Whilst our employees regularly undertake voluntary litter clean-ups in these areas, this collaborative ’30 Parks in 30 Days’ campaign between our restaurants and local communities reinforces our strong commitment to tackling litter in Northern Ireland.”
Mr Lamph said the campaign adds further to “a wide range of litter initiatives” rolled out by McDonald’s on a daily basis.
Across the UK and Ireland, McDonald’s staff collect 27 tonnes of litter every year, on litter patrols that take place around every restaurant three times a day. Employees cover a total of 5,000 miles each week picking up all waste, whether that includes their own packaging or that of other restaurants and retailers.
The launch of the ’30 Parks in 30 Days’ initiative comes as McDonald’s in Northern Ireland also rolls out its ‘Talking Rubbish’ campaign with popular social media and entertainment social publisher LADbible Ireland.
Building on the success of McDonald’s #GetInTheBin campaign, the digital campaign features videos of items of ‘talking rubbish’ discarded at iconic locations across Northern Ireland. Whilst intended to be light-hearted and engaging, the campaign carries a serious message about the detrimental impact litter is having on the world around us.
Mr Lamph continued: “Alongside our practical and operational initiatives, we are committed to investing in proactive campaigns that help bring about behavioural change in relation to important societal and environmental issues such as littering.
“We have been hugely encouraged by the levels of engagement with our ‘Talking Rubbish’ campaign, which is targeted at the 18-34-year-old LADbible audience. With our first video in the series attracting over 25,000 interactions within a matter of hours on Facebook and Instagram, it is clear that a strong desire to make a positive change around littering is shared right across our society.”
Environment Minister Edwin Poots MLA commented: “In Northern Ireland we have some of the most stunning natural landscape in the world, and the scourge of litter is harming our precious environment for current and future generations.
“It is encouraging to see how McDonald’s is help to tackle the problem with this new campaign. We all have our part to play and each of us has a responsibility to care for and protect the places and spaces we call home.
“My Department will be consulting on Northern Ireland’s first overarching Environment Strategy later this year, which will consider future options for tackling litter.”
Autism Friendly Mid and East Antrim is Ready to Welcome you this Summer!
Leisure facilities and visitor attractions owned and operated by Mid and East Antrim Borough Council have gone ‘above and beyond’ to create accessible and ‘autism friendly’ environments – and that’s official!
Council’s Seven Towers, Carrickfergus Amphitheatre and Larne Leisure Centres, as well as Carnfunnock Country Park, Ballymena’s People’s Park and The Gobbins at Islandmagee, have all achieved ‘Autism IMPACT Award’ accreditation from Autism NI, and in partnership with the Northern Health and Social Care Trust (NHSCT).
Dr Petra Corr, Director of Mental Health, Learning Disability and Community Wellbeing with the Northern Trust, Joanne Keown from Autism NI, and the new Mayor of Mid and East Antrim Borough Council, Councillor William McCaughey, were joined to officially celebrate the achievement in the stunning coastal surroundings of The Gobbins yesterday.
Councillors Cheryl Johnston, Matthew Armstrong (Deputy Mayor) and Danny Donnelly, who are Elected Members Autism Champions and sit on the Mid and East Antrim Autism Friendly Steering Group, also attended the launch, along with Council Chief Executive, Anne Donaghy OBE.
The IMPACT Award was presented to Council in recognition of the work undertaken to open up our facilities and services to autistic individuals and their families and carers.
The prestigious achievement involved staff training and a number of adjustments to improve accessibility and overall customer experience, including pre-visit guides and ‘quiet spaces’ at a number of venues.
Launching the IMPACT Award during one of his first public engagements, Mayor McCaughey, said:
“I am delighted to share in this celebration of the commitment of Council, in partnership with the Northern Health and Social Care Trust and Autism NI, to make our Borough an ‘Autism Friendly’ place to live, visit and work in.
“Under Council’s Community Plan, we want to create a strong, vibrant, safe and inclusive community, where we all work together to improve the lives of everyone, and this initiative is a very important milestone in meeting that objective.”
Anne Donaghy OBE added:
“I commend all our staff who have completed the Autism Champion training to gain a greater understanding of autism and how by making adaptations, we can better support those with autism and their loved ones within our community.
“As the mother of a child with additional needs, I know how vital it is for equal access to all our facilities and attractions, to ensure family days out and experiences are filled with joy. This is something I am very proud to say that our Council continues to champion.
“From a trip to the park, to arranging a swim, theatre visit or guided tour, we want people with autism, their families and carers, to experience a welcoming and enjoyable visit.”
The NHSCT’s Dr Petra Corr also spoke at the event:
“We are delighted to be working alongside Mid and East Antrim Borough Council in supporting them to make their borough autism friendly. I would like to commend them for their hard work and dedication in completing and achieving the Autism NI IMPACT Award and accreditation within both their leisure centres and outside spaces.
“Making these public services and spaces accessible and autism friendly is vitally important in order to provide a welcoming and understanding atmosphere for our autistic community.
“Many families and autistic individuals from within their communities will benefit from the hard work and persistence they have put in over the last year and more. We look forward to continuing to work in partnership with the Council in the months to come.”
Joanne Keown, Training and Development Officer with Autism NI, added:
“Autism NI are delighted to work with Mid and East Antrim Borough Council to help improve the autism accessibility of their services.
“Through the IMPACT Award programme, staff across various venues have accessed training to support them in building their understanding of autism and how they can make adaptations to support autistic customers and their families.
“Each of the venues have been making practical adjustments to their services and the information they provide to better support the autism community throughout their borough. We look forward to continuing to expand the autism awareness and accessibility across more facilities in partnership with Mid and East Antrim Borough Council.”
Help Shape the Future of Marine Tourism in Mid and East Antrim
Mid and East Antrim Borough Council wants to hear your views on how the potential of our Borough’s stunning coastline and inland waterways can be capitalised on through future tourism planning.
The Borough includes part of the world renowned Antrim Coast and Glens Area of Outstanding Natural Beauty, which comprises the hilly landscape of the Antrim Plateau and a rocky coastline, which is home to an array of marine life and rich geological and natural heritage.
The coast road is a popular scenic route for tourists and local visitors alike, offering spectacular views of the seascape and the opportunity to visit sprawling country parks, historic harbours, sandy beaches and areas of nature conservation and geological significance.
The area also offers opportunities for freshwater-based activities, most notably along the Lower Bann River, where visitors can take part in a range of water based activities including cruising, angling, canoeing, paddle boarding and water skiing.
Council is in the process of developing a strategy and action plan to identify opportunities and priority actions to ensure our harbours, coastline and freshwater resources can contribute to the future success of our local tourism economy, which was worth an estimated £57 million in 2019.
Mayor of Mid and East Antrim, Councillor William McCaughey, said:
“We want to hear the views and ideas of our community about how this strategy can be developed, as well as how best to build the profile of our coastal and river facilities to the national and international markets.
“It is important that we continue to build on the tourism and outdoor recreation development work undertaken to date to ensure a more prosperous and environmentally sustainable tourism offering.
“As part of that strategy development process, Council has published an online survey to capture feedback on priority actions which will deliver change, and I would encourage as many people as possible to get involved.
“By taking part in this survey, you will be helping to focus our future activities and supporting any future bids to secure new sources of funding.”
You can share your thoughts by filling in the survey here.
This work is being undertaken as part of the CAPITEN project, which was funded by the EU Atlantic Area Programme.