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Fresh, Fun Seafood For Belfast City At Prawnagraphic

New brand for Hill Street dining as Grill gives way to Cali-styled seafood eaterie

A new seafood restaurant is set to open its doors in Belfast’s iconic Hill Street later this week.

Prawnagraphic will open its doors in the historic Cathedral Quarter on May 27, as the new brand from Made In Belfast owner, Emma Bricknell, offering a fun, fresh, sexy seafood menu, all within a California-styled restaurant.

Like many in the hospitality sector Emma took the opportunity to re-think what direction she was going to take and Prawnagraphic is setting a new standard with the new brand.

“Think po boys, prawn toast to lobster rolls, with dirty sides and light vegan based desserts,” she explained. 

“We are doing for a Californian vibe in the colours, but like many restaurants and designs right now it’s on a budget and we are trying to keep it light and bright.

“Gerald McQuillan is the Head Chef and John Smyth the Senior Sous Chef and together then have come up with a menu that is fast, fun and fabulous from freedom farming and fresh sustainable seafood.”

Changing the name in Hill Street is not the only thing that will be getting a refresh as the Made in Belfast brand is set to disappear from the City Hall and Talbot Street restaurants with new concepts being developed and plans for a burger bar and a Mexican themed restaurant.

“I’m really excited about some of our new concepts”, said Emma. 

“Being able to creatively input into the business again has helped me mentally cope with the stresses and strains Covid has put this industry under. 

“I really want to bring a cool, funky burger bar to the city and maybe a hip Mexican. Those new brands are currently in development, but it won’t be long before we’ll be able to reveal them.”

The decision to stagger the new restaurants was forced upon Emma as the strain of the closures as a result of Covid-19.

“We had no choice but to restructure the business,” she explained, adding: “Many staff didn’t tell us they were moving on until the last minute leaving us with three restaurants and not enough staff to open. I had to make a hard decision, which of the restaurants would open and how.

“I’m confident our current plan for reopening the three restaurants in stages is the best economic decision for the company.”

Emma reassured customers that all vouchers will be honoured for any of the new brands, and someone will contact all customers who have made bookings for any of the restaurants about to change. The planned development south Belfast restaurant has been temporarily put on hold.

However, she believes that with the reopening of hospitality there is hope.

“It may have been an incredibly tough year both for me personally and the business but we’re fighting back.”

To book your place at Prawnagraphic go to resdiary.com/restaurant/prawnagraphic or follow the restaurant on Facebook and Instagram

Food & Drink

Lidl Northern Ireland Crunches New £11 Million Supply Deal with Newtownards Producer

Pictured celebrating the announcement is Enya Rooney, Senior Buyer at Lidl Northern Ireland, John McCann, Founder and CEO of Willowbrook Foods and Tanya Neilson, NPD & Hub Innovation Manager at Willowbrook Foods.

Lidl Northern Ireland has awarded Newtownards-based fresh food producer Willowbrook Foods an expanded supply deal worth £11 million – almost double its previous contract – to supply 25 new lines of fresh convenience foods across its network of 210 stores throughout the island of Ireland.

Established in 1968 by the McCann family, Willowbrook Foods is the largest salad and vegetable processing company in Ireland, operating from its two sites on the shores of Strangford Lough. The local company has been supplying Lidl Northern Ireland with premium bagged salads and fresh deli products since 2011.

The new contract with Lidl Northern Ireland represents an 83% boost on last year – taking the former £6 million annual contract to a cool £11 million – and will see 25 new product lines introduced across its premium range of ready meals, stir fry and deli salads.

Enya Rooney, Senior Buyer at Lidl Northern Ireland said:

“Lidl Northern Ireland has held a long-standing partnership with Willowbrook Foods and over the years we’ve seen the company enjoy exponential growth. As a proud supporter of local agri-food producers, we’re delighted to reaffirm our commitment to the partnership and provide a significant sales boost through this expanded new contract.

With a strong focus on new product development, Willowbrook Foods is continually innovating to introduce new lines in response to changing consumer demand. We’ve seen a real increase in demand for our fresh convenience foods range and we’re excited to now launch an expanded line of great tasting, home-grown salads, cold deli foods and stir fry meals to thousands of customers across the island of Ireland.

Through this new supply deal we’re thrilled to offer shoppers even more choice of fresh, quality convenience food at the same great value customers can expect from shopping with Lidl Northern Ireland.”

Headquartered in Killinchy, Willowbrook Foods opened its £5.5 million state-of-the-art production facility in 2011 to support its ambitious growth plans and enhance production capability. The site is also home to its dedicated New Product Development hub where it operates an innovation centre utilising the latest food production technology. In addition, the company operates a cooking facility at its site in Newtownards where it manufactures ready-meal products.

Lidl Northern Ireland crunches new £11 million supply deal with fresh food producer Willowbrook Foods: Pictured celebrating the announcement is Tanya Neilson, NPD & Hub Innovation Manager at Willowbrook Foods, Enya Rooney, Senior Buyer at Lidl Northern Ireland and John McCann, Founder and CEO of Willowbrook Foods

John McCann, Founder and CEO of Willowbrook Foods said,

“Since the early days Willowbrook Foods has been a leader in providing premium prepared fresh vegetables and salads, cooked and ready to cook products. Over the last 50 years we have focused on mastering our craft of growing the highest quality, great tasting vegetables and continually developing our product offering.

Key to our success is our established partnership with Lidl Northern Ireland. As the region’s fastest-growing supermarket, we’ve been able to realise our ambitious growth plans, break into new markets, reach new customers and grow our brand exponentially through the partnership.

Willowbrook Foods is delighted to secure this increased supply deal with Lidl Northern Ireland and embark on a new period of growth whilst providing its 300,000 weekly shoppers in the region with a fantastic new range of locally grown, quality products to enjoy.”

Since the beginning of its relationship with Willowbrook Foods in 2011, Lidl Northern Ireland’s supply deal has helped to create 100 new full-time roles, in addition to providing access to sales in the UK and Republic of Ireland markets.

Lidl Northern Ireland is a major supporter of local food suppliers.

An independent report into the economic impact of Lidl Northern Ireland’s operations revealed that the retailer spends at least £290 million annually with suppliers across the region while also supporting 3,500 jobs.

In 2020, Lidl Northern Ireland announced a £24 million contract with Fermanagh-based bakery, Crust & Crumb, to supply an expanded line of pizza products across more than 1,000 UK and Ireland stores whilst top Northern Ireland horticulturalist Greenisland Flowers secured a new supply deal with Lidl Northern Ireland to ship over four million stems of freshly cut tulips, lilies and scented stocks, building on their existing partnership worth more than £7.2 million.

Earlier this year Lidl Northern Ireland confirmed a new and expanded contract with Irwin’s Bakery after a successful 20-year partnership deal worth more than £50 million. Under the new supply deal, worth £2.7 million annually, the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread, Irwin’s Veda malted loaf and Jammy Joey’s buns to Lidl stores across the island of Ireland.

In addition, Lidl Northern Ireland announced a new supply deal worth more than £500,000 with Antrim-based coffee producer, SlumberJack Coffee in 2021 to supply their premium Italian Espresso whole bean and ground coffee across all 210 Lidl stores within the island of Ireland.

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Food & Drink

Anthony Flinn Set To Cook Up A Storm With Asda at Balmoral Show

Join ASDA at this year’s Balmoral Show, taking place from 22 – 25 September and enjoy a range of cookery demonstrations from renowned chef Anthony Flinn. 

With years of experience, Anthony has worked in some of the world’s best restaurants throughout the UK and Europe including the esteemed 3 Michelin Star, El Bulli in Barcelona. Having attained 3 AA Rosettes as well as numerous regional & national accolades, Anthony has a first class reputation for creativity, quality and attention to detail.

ASDA will be situated on Alexander Avenue in the centre of the Balmoral Showgrounds and during the four days of the Show, Anthony is set to cook up a storm using the best of British beef that is readily available from local ASDA stores.

Why not try his mouth watering Dirty Burger recipe for yourself and get a taste of what the Show has to offer.

Dirty Burger Recipe (Serves 2)

  • 1 pack of ASDA Extra Special 4 Seasoned Beef Burgers
  • 2 brioche buns
  • 1 bottle of BBQ sauce
  • 2 kraft cheese slices
  • Sliced gherkins

Beef Stock Mayonnaise

  • ½ Oxo Cube
  • 100gr Good Mayonnaise

Crumb the oxo cube into a bowl and add 1tsp of warm water and mix until fully dissolved and smooth. Add the mayonnaise and mix until the stock and mayonnaise are fully incorporated.

Crispy Onions

  • 1 white onion, thinly sliced
  • 2tbsp plain flour
  • Toss the sliced onions in the flour and deep fry until crispy. Season with salt.

Cheese Sauce

  • 8 kraft cheese slices.
  • 150ml double cream.
  • Warm the cream in a pan. Add the cheese slices and whisk until the cheese is fully melted and smooth.

Simple Steps

  1. Cook the burgers as per the cooking instructions on pack.
  2. Toast the burger buns.
  3. Spoon the beef stock mayonnaise on to the top and bottom halves of the burger buns.
  4. Place a burger on to the bottom half of the bun and top with cheese.
  5. Stack the second burger on top and drizzle the BBQ sauce.
  6. Add the crispy onions and finally the bun lid.
  7. Skewer through burger to stop it from tipping over.
  8. Pour the warm cheese sauce over the whole burger and serve.

The Balmoral Show will run from Wednesday 22nd September to Saturday 25th September, that’s four action packed days of family fun.  Come along and visit us this year, whether you’re from the city or countryside, a first time visitor or repeat show-goer, we hope to see you there.  Tickets are now available to purchase online at www.balmoralshow.co.uk. Please note this year tickets are day specific only and must be purchased prior to the Show. Conditions of entry can also be found online.

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