People organise events for a variety of reasons: training, networking and bringing people together, to name but a few, and the number of organisers doing so for these grounds has increased in recent years. Choosing the right venue and location are stressful enough, but on top of those concerns there are the challenges of running the right activities and engaging the guests once they come through the doors.
A soul-destroying event could spell disaster for your brand and company, but have no fear. Below are six simple ways you can supercharge your event and keep the attendees clamouring for more:
- Call In Some Content Producers
Content is huge now, so you need to hire some professional content creators to help with the content marketing of your event. This is a superb way to start telling the story of your event, get potential attendees familiar with your brand and, generally, get them enthusiastic for the event. The content contributes to the overall experience of the event. Of course, you’re creating expectations by doing this, too, so you must be sure to deliver the goods on the day.
- Encourage Social Media Use
Social media is another part of the event experience and is a way to generate excitement before the event, during it and after it. An event hashtag is a given, to help promote the event, and that can get the ball rolling, but if you’re the organiser you should keep the momentum going by encouraging discussion on social media. Ask engaging questions or introduce interesting topics, related to the themes of the conference event itself.
- Keep Things Simple
Now, your audience won’t be idiots, but you should observe a simple formula to keep them from dozing in their seats. The content should be valuable to them in some way or have a wow factor that makes them sit up and take notice. It should solve a problem, provide an answer to a question or respond to a theory or need. The content should also generate some form of emotion and be something that they want to later share with others at the event and away from it. Professional content producers can help with all of this.
- Train Speakers in Engagement Techniques
Public speaking is a skill and it takes no small amount of guts for speakers to get up there and deliver their speech or presentation. No one likes to give a tranquilising speech or stare into the eyes of attendees who are visibly bored and have grown irritable, maybe a touch hungry, too, or both.
None of that has to happen, though, if you train speakers in engagement techniques. This gets the audience more involved. The speaker can ask them questions. They can have breakout sessions. They can run activities or workshops that lend themselves to interaction. Boredom shouldn’t be an issue.
- Use audience engagement handsets
Audience engagement system handsets are useful for a simple reason: they include everyone. A lot of events use websites or apps and present polls in which the attendees can take part, but sometimes internet bandwidth issues can disrupt engagement measures like this. A handset offers more reliability and, to a certain extent, equalises attendees because no one has to be tech savvy to use them. Older members may struggle if they were to have to use their mobile phones to participate and would welcome the handsets if this is the case.
- Harness the power of analytics
How do you know if a conference is going well? A real time analytics tool can help you gauge it. Implement one of these tools and you can track how attendees are responding to your social media content. You can also have a look at any online feedback forms guests have submitted during the event. This data supplies you with valuable insight which you can use to make changes to the event as it happens or keep in mind when you hold your next event. No longer do you have to hit and hope or look on helpless as an event goes downhill.
A note on presenting at a conference event
If you happen to be one of the brave souls presenting at an event, consider hiring an expert to help you with your presentation visuals. Bullet points do add structure, fair enough, but they can be a bit boring as well, to say the least.
Meanwhile, there are presentation specialists out there who can design your presentation visuals for you. Shoddy visuals can damage your presentation and your credibility. You want to look like a professional, but poor visuals will let you down. Hiring a PowerPoint pro to give your presentation the TLC it needs to shine and keep your reputation intact.
Whether you’re running an event to train people, get people networking or just bring people together, you can minimise the stress of the endeavour by implementing the tips above. They’ll help you and your speakers to keep the attendees engaged, making it an enjoyable event for them and a successful one for you.
For more details on how to make your next event truly engaging, be sure to check out https://responsecrowd.com
Cathedral Quarter BID Celebrates Success Of Street Beat Police Presence In Area
An initiative that saw additional dedicated police officers patrolling Belfast’s Cathedral Quarter has been welcomed as a proven success story by Destination CQ’s manager Damien Corr.
The Ballot for the continuation of the Cathedral Quarter Business Improvement District (BID) is currently open until September 22. In an independent survey carried out in advance of the ballot, the Street Beat (#streetbeat) programme was seen as one of the key projects that adds value for businesses and organisations in the area, over 90% of respondents prioritised it for inclusion in the Business Plan for the next 5 years.
The StreetBeat officers are paid for by the BID and are additional to the normal policing provided by PSNI. The initiative was a direct response to local business owners’ concerns regarding antisocial activity within the areas.
BID manager Damien Corr said: “As the businesses are paying for the service, it was essential that they felt in ‘control’, accordingly the officers have a designated phone which our Cathedral Quarter businesses can call direct 07787432635. This ability to bypass the general PSNI Switchboard is key to a more effective localised response.”
The officers patrol the area on foot and in their distinctive CQ street beat branded vehicle, dealing with anti-social behaviour and criminal activity. They also visit premises offering practical security and personnel safety advice and equipment.
StreetBeat PSNI officer Michael Gillies added: “Being given the time and support both by the BID and PSNI management, I have been allowed to focus my work specifically within the Cathedral Quarter and its needs.
“This has helped to strengthen relationships already made with businesses and also to forge new ones. It’s back to basics Neighbourhood policing, only this time the neighbourhood is my local business community”.
However, the future of the scheme in the Cathedral Quarter relies on a ‘yes’ vote for a new five-year term for the Business Improvement District organisation Destination CQ.
With ballot papers already issued and voting by post closing on September 22, Mr Corr is keen to remind voters of what could be lost without their votes.
“The BID levy payers have told us that they really appreciate the work done by our Street Beat officers who, between them, have provided 2080 extra policing hours targeted patrolling,” he said.
“They were particularly effective over lockdown when lots of properties were left unattended. Our officers continued to patrol, checking on closed business premises and providing assurance and practical assistance to those who continued to work.
“It is a simple reality, that unless we get a yes vote in the ballot, aloof this additional targeted policing will be lost to Cathedral Quarter.”
Sorcha Woolsy, Operations Director of Beannchor with a number of businesses in the BID area said the BID has carried out a number of projects that have impacted the Beannchor suite of businesses.
“The one that really stands out to me is the provision of the City Centre Beat Officers,” she added.
“It’s a really good example of an initiative that a BID can provide that an individual business could not on their own.
“For me, it is imperative to vote yes on the re-ballot of the BID. The collective energy and brainpower and money of a group of businesses all pulling in the same direction for the betterment of this area will inevitably gain better results than individual businesses doing little bits and pieces on their own.”
For more information on the work of Destination CQ and Street Beat go to cathedralquarterbelfast.com or contact Damien Corr on 02890 314 011.
CQ BID Celebrates Five Years Of Being Voice For All In Cathedral Quarter
Cathedral Quarter Business Improvement District, Destination CQ, has for five years been the collective voice for every business in the area, lobbying and consulting with local and regional government and government agencies.
Destination CQ Manager, Damien Corr said the ability to go to these organisations and speak for everyone in the Cathedral Quarter, Smithfield and Union, is one that can’t go unnoticed.
“We are involved in most stakeholder groups in the city and that’s something that our levy payers don’t see a lot of,” he explained.
“It takes up a lot of our time but it’s very worthwhile.
“The ability to lobby for individual businesses, or for the entire area, direct to departments is important, and we work away on issues until we are successful or reach an acceptable compromise.”
The pressures of the pandemic, shop closures and the complete halt to tourism have affected the economy as a whole but it also had a significant effect on the Cathedral Quarter. This inner-city neighbourhood, characterised by arts, culture, restaurants, entertainment and independent shops relies on tourists and visitors to survive.
Over the past five years, Destination CQ has represented business interests at City Reopening Stakeholder Group, City Centre Anti-Social Behaviour Action Group and the Small Business Forum.
At present there is a ballot to continue the BID’s work for a further five years and voting Yes to the BID means local businesses can present a unified front and have a collective voice when engaging with the various stakeholders, either local government or assembly level.
When asked about the importance of banding together to present a collective voice, Sorcha Wolsey, Operations Director for the Beannchor Group and Destination CQ BID Board member said it was important that businesses come together.
“The collective energy, brainpower and money of a group of businesses all pulling in the same direction for the betterment of this area will inevitably gain better results than individual businesses doing little bits and pieces on their own,” she said.
The business improvement district has been actively championing the area, partnering with promotional activities such as the government’s ‘Eat Out to Help Out’ scheme to help restaurants in the area recover from the effects of the pandemic.
There have been numerous BID led initiatives that greatly benefited businesses in the neighbourhood. Culture Night and Restaurant Week are just some examples of the projects that make CQ a vibrant place to do business.
Board member and Director of Quigg Golden, Gavin Hendrie said Cathedral Quarter needed a body to explain the issues and promote the area.
“We need a champion for the area,” he explained. “We need the BID to help advertise the CQ as a place to come, to maintain the sense of vibrancy that we’ve known in the past and perhaps lost in the last 18 months.”
Supporting local businesses remains one of the three pillars the Business Improvement District plans to focus on in term two. Collective advocacy is still a priority with creating a strong alliance among stakeholders and ensuring BID members’ voice is heard in key city-wide discussions.
Les Hume, Vice-Chair of CQ BID explained why it is crucial to be represented as a collective:
“By being part of a collective we can present a reasoned, well thought through debate, we can actually bring our concerns and our troubles to the people who make the key decisions,” he said.
“I think that in the next five years we’re going to have even greater challenges as we try to build Belfast back better.
“To vote yes for this BID process means that your voice can be heard, along with mine hopefully. Together we’ll make Belfast better.
“Individually we will struggle. That’s what I think is good about a Business Improvement District, so please do consider voting yes.”
For more information on how the work of Destination CQ BID can benefit your business go to cathedralquarterbelfast.com or contact Damien Corr on 02890 314 011.