After owner Emma Bricknell sent social media into a spin with her provocative ideas for advertising, Made In Belfast launched their weekend brunch menu recently.
The risqué and controversial concept ad campaign involved imagery of both men and women “licking” a sausage.
And when Emma uploaded it to social media sites like Facebook, the commentators went wild.
“When I floated the idea of a sausage about to be eaten in a provocative manner it was a bit of fun designed to promote the idea of weekend dining outside the normal lunch and dinner menus,” she said.
“And, after the success of the launch we have people wanting to know more about it and be there come Saturday and Sunday.”
Offering a range of dishes on Saturday and Sunday, the brunch menu at the Talbot Street venue was launched last weekend and already interest is burgeoning.
Attendees at the launch also got a further taste of Emma’s cheeky side with napkins emblazoned with Made In Belfast’s iconic lips and the slogan “bite me”.
Emma believes taking risks in business is essential and sometimes it’s important to stand out from the crowd.
She added: “It’s up to everyone in business to keep on innovating and using the immense creative talent here in Northern Ireland to develop. I firmly believe that being continuously able to change and shape the business is key to the ongoing success of Made In Belfast. That, and the amazing team we have. We’re very lucky.
Featuring outdoor bred meat in sausages and bacon, fresh produce, the brunch menu retains Made In Belfast’s ethos of supporting local sustainable farmers. Vegetarian and vegan options are also included.
Meanwhile Made In Belfast looks forward to expanding to four restaurants with the forthcoming Lisburn Road development.
“While we are planning our fourth city restaurant we never rest on our laurels. The brunch menu is something we’ve been developing for some time” said Emma.
“Next up I think will be a refurb at our city hall restaurant, it’s important to keep things fresh.”
The brunch menu is on offer Saturdays from 10:30 am to 12:30pm, and on Sundays from 10am to 12:30 pm at Made In Belfast in Talbot Street, Cathedral Quarter, Belfast.
The full brunch menu can be found at madeinbelfastni.com