With four out of five business to business successes on social media directly attributable to LinkedIn it’s no wonder why companies across Northern Ireland are using their time in lockdown to master the platform.
This Thursday (May 7, 3pm) Tina Calder from Excalibur Press and The Content Club will draw on her own experiences with the platform to help attendees of Supercharge Your LinkedIn With Great Content tackle the basics of their profile optimisation as well as helping them learn how to create great content.
The 90-minute webinar will help to unlock some of the secrets of the popular b2b social platform and is packed full of top tips, tricks, tools and techniques to help you go it alone and do it yourself.
Speaking of what attendees should expect publicist and content creator Tina said: “Supercharge Your LinkedIn With Great Content will go over some of the basics of optimising your profile, however, what we will focus on more is the content, what should you share, how do you share, where do you find it and how can you use it to maximise your opportunities, get sales leads and raise the profile of yourself, your brand and/or your business.”
Supercharge Your LinkedIn is part of a series of free webinars each week by Tina and Excalibur Press helping businesses look at a variety of elements of their digital transformation during the Covid-19 crisis.
“As a result of the Covid-19 crisis more and more of our clients at Excalibur Press are asking us to help them with their digital transformation.
“We had already launched a plan for a range of training sessions and masterclasses across Northern Ireland for 2020 that had to be scrapped so we thought the best thing to do would be to move them all online.
“However, I wanted to be able to bring value to people whilst raising profile for our company – that’s when I decided to make the webinars free of charge for anyone to attend.
“We have everything from Setting Up Your First Webinar and Turning Your Training Into An Online Course to Podcasting, Blogging For Business and something coming up to help business owners with their Thought Leadership strategy.
“The plan is to have around six per month with at least two of them being newly created sessions.”
Beginning at 3pm on Thursday May 7 places are still available to book for the Supercharge Your LinkedIn slide/video-based session.
“LinkedIn has sometimes been forgotten about amidst the array of social media platforms,” said Tina, adding: “But the evidence is that businesses seek out and receive work through it.
“This webinar has been created to give you the tips and tricks to make LinkedIn work for you.”
The slide/video-based webinar cover the basics of setting up a LinkedIn profile, types of content, using hashtags effectively, reading metrics, best practices, what content people are looking for, how to stand out from the crowd, the importance of storytelling, effective content, useful tips on headlines and subject titles and using LinkedIn to supercharge your thought leadership strategy.
“We’ve set aside an hour and a half for this webinar which will help you start thinking about what you need in order to get LinkedIn working for you,” said Tina.
“There will be an opportunity to ask questions throughout.”
To see what other sessions are coming up log on to excaliburpress.co.uk/events
Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.
From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.
To put it bluntly she’ll show you how to get stuff done!