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Team GB reveals ‘This Is What Makes Us’ campaign for Tokyo 2020

Team GB’s team announcements for the Tokyo 2020 Olympic Games commence tomorrow and ahead of the nation’s best sailors being selected for competition in Japan, Team GB has today revealed its campaign for the Games – ‘This Is What Makes Us’.

An estimated 378 athletes are expected to be selected for Team GB and the unique position it has as a sporting entity, uniting the nation, celebrating diversity and believing in everyday people achieving extraordinary feats will be brought to the fore across this campaign.

Team GB is proud of the athletes’ stories of overcoming the odds, courage, diversity and success that creates the one team ethos and believe these stories are the perfect reflection of British society as a whole – different cultures, backgrounds and pride that make this country what it is.

This Is What Makes Us

Kate Richardson-Walsh, who made her own history as part of the women’s hockey team that kept the nation on the edge of their seat at Rio 2016, narrates a short film featuring the likes of Chris Hoy, Nicola Adams, Laura Kenny and Mo Farah, which encapsulates the message of ‘This Is What Makes Us’ and highlights the support, sacrifices and dedication from athletes, coaches and families alike on their journey to an Olympic Games.

‘This Is What Makes Us’ is a timely reminder that everyone has a part to play and that we’re stronger together than we are divided and the amazing things that can be achieved at Tokyo 2020 as one team, both in Japan but at home as well.

Chef de Mission Comments

Team GB Chef de Mission for the Tokyo 2020 Olympic Games, Mark England, said: “Time and again we see the incredible support and feelings of positivity and good will towards Olympic sport in this country and as we look ahead to what will undoubtedly be an incredible Games in Tokyo next year, it feels right that we celebrate the array of inspiring stories of the athletes who sacrifice so much in pursuit of their dream of representing Team GB at an Olympic Games and share their stories with the fans whose support we, as a team, cannot do without.”

Gold Medal Views

Olympic gold medallist, Kate Richardson-Walsh, said: “As athletes, the journey for us begins as children hoping to fulfil a dream. Without the support of friends, family, coaches and fans, this dream would never become a reality.

“Of the athletes that will compete in Tokyo, not one single story will be the same. They will have faced ecstatic highs and devastating lows, all with the hope of one day putting on the Team GB kit, competing on the greatest sporting stage and doing the nation proud – ‘This Is What Makes Us’ tells that story in the most perfect way.”

The campaign was developed alongside the Sports and Partnership Marketing team at Hill + Knowlton Strategies, one of the UK’s leading Public Relations Agencies and communications partner of Team GB.

A Celebration of our Differences

Josh Connell, Head of Content Publishing, Sports, at Hill + Knowlton said of the campaign: “There isn’t a brand more capable of uniting us than Team GB. At a time when Britain feels more divided than ever, ‘This Is What Makes Us’ is a reminder of our similarities, and a celebration of our differences. In the run-up to Tokyo, we’ll give the British public the best news they’ve heard in ages – the Olympics is less than a year away.”

Team GB’s campaign to bring the nation together in unity and pride ahead of Tokyo 2020 will run through the next year as teams continue to get announced and the Games draw closer.

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Northern Ireland Women on Their Way to The Euros


Northern Ireland Women are on their way to the Euros next year following a gutsy victory over Ukraine Women in Belfast tonight.

The 2-0 win at Seaview in the second leg of their UEFA Women’s Euro 2022 play-off means the senior women’s team have reached a major tournament for the first time in their history.

Following their 2-1 victory over Ukraine in the first leg in Kovalivka on Friday, Kenny Shiels’ side produced another excellent performance to secure a 4-1 aggregate win.

Northern Ireland were defensively sound throughout and classy goals from Marissa Callaghan and substitute Nadene Caldwell were enough to seal the historic success.

A place at Women’s Euro 2022 in England had been secured on a historic night for women’s football in Northern Ireland.

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#READYFORRUGBY Support Webinars: Registration Open

IRFU Participation Rugby Operations Manager David Keane said:

“These are the first of a wider series of support webinars we’ll be making available to clubs and schools over the coming weeks and months. The feedback on this format has been really positive and they provide a new way for the IRFU and provinces to engage directly with clubs and schools.”

“COVID-19 Safety Planning is the first consideration for anyone who wants to be get ready for rugby. Once those plans are in place, non-contact rugby will be the first format of the game we’re likely to see up and running. The content of these webinars reflect this and are designed to get our communities back in action as soon as permitted.”

#ReadyForRugby Support Webinar 2: How To Run A Touch Rugby Competition Within Your Club

Time: Thursday 25th March 2021, 13:00 – 13:30

Registration Link:


Suitable For:

  • Adult & Age-Grade Coaches
  • Team Managers, COVID-19 Club/School Safety Officers & Compliance Officers
  • Club Officers & Volunteers

Touch rugby competitions within a club or school are a proven way to offer fun and competitive playing opportunities that are compliant with public health measures and focus on skill and athletic development.

This webinar will run you through the basics of touch rugby, how to prepare for members’ return and how to set up competitions within your club.

#ReadyForRugby Support Webinar 3: Making Your Club An Amenity For Your Community

Time: Monday 29th March 2021, 13:00 – 13:30

Registration Link:


  • Anne Marie Hughes (IRFU Spirit Of Rugby Manager)
  • Portarlington RFC Case Study
  • Ballynahinch RFC Case Study

Suitable For:

  • Club Officers & Volunteers

Featuring working case studies, this webinar will look at how clubs are using their facilities to provide an outlet for wellbeing and physical activity to the wider community. It will also provide details of government campaigns that support this type of activity.

#ReadyForRugby Support Webinar 4: An Introduction To Coaching Touch Rugby

Time: Thursday 1st April 2021, 13:00 – 13:30

Registration Link:


Suitable For:

  • Adult & Age-Grade Coaches
  • Team Managers
  • Club Officers & Volunteers

This webinar is designed to help clubs and schools who want to know more about touch rugby as an offering to players for skill development, fitness and fun. It will provide an overview of resources available for first-time coaches of touch rugby.

#ReadyForRugby Support Webinar 5: RugbyConnect Refresher For Administrators

Time: Tuesday 6th April 2021, 13:00 – 13:30

Registration Link:


  • Lucy Mulhall (IRFU)

Suitable For:

  • Club and School Administrators
  • Club Officers & Volunteers

RugbyConnect is the IRFU’s online administration system for clubs and schools. This webinar will walk through updates to the system and help refresh knowledge for clubs and schools ahead of any return to rugby activity.

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