Sony Interactive Entertainment have announced it has renewed its global sponsorship of the UEFA Champions League, including UEFA’s annual Super Cup, UEFA Youth League and UEFA Futsal Champions League. The partnership, which this year celebrates 20 years of collaboration between PlayStation and UEFA, has now been extended to the 2020/2021 season.
Football is Vital
Discussing the long association with UEFA, Jim Ryan, Deputy President and Head of Global Sales and Marketing, SIE said: “Our relationship with UEFA is tremendously important to us. The UEFA Champions League is the most prestigious European club football tournament and we know that many of our players share our passion for football. Football is vital to PlayStation’s DNA, and we’ve been involved with UEFA since the early days of PlayStation so it is very much part of our history. We are delighted to confirm that the partnership is continuing to the 2020/2021 season and we remain dedicated to delivering unique football experiences to our passionate players.”
Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “PlayStation has been a valued partner of the UEFA Champions League for more than 20 years, so I am delighted that as we conclude another thrilling season together, we are able to celebrate a three-year extension to our relationship. Our long-term partnerships with experienced industry leaders such as PlayStation are invaluable to UEFA in promoting our competitions globally and in particular in the digital space, so we look forward to continuing our relationship as we enter a new UEFA Champions League cycle.”
To celebrate the extension of PlayStation’s UEFA Champions League sponsorship, SIE is offering fans the chance to win a pair of tickets to next season’s UEFA Champions League Final in Madrid, along with travel and accommodation. Go here to enter for more details and to enter. Competition registration opens on 23rd May 2018 and closes on the 27th July 2018.